Bliss Cannabis is a Canadian cannabis company that specializes in high-end, premium cannabis infused edibles. Bliss Cannabis requires a new logo and packaging design that is modern, sophisticated, and forward-thinking. This is a fictitious brand.
The final product is a logo and packaging design that is as fun as it is sophisticated and high-end. The idea of taking a royal figure, such as a queen, and turning her crown into a cannabis leaf is interesting and fresh while still communicating that this is a premium brand.
Going through my process, I start with my research and my moodboarding first. Once I feel I have grasped the brief, I start sketching multiple ideas until I feel I have a good basis of ideas to work with.
Here are some of the logos I took into Illustrator to near-completion. I then evaluated each concept and decided that the "Weed Queen" logo was the strongest concept in my opinion, and I took it to completion.